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Time & Perspective Quote by Ronnie Montrose

"I was working with Bill Graham management at the time and it was obvious to everyone concerned that albums like Open Fire, while they were good for me creatively, were not going to be commercially successful"

About this Quote

There is a whole career argument compressed into Montrose's calm phrasing: creative freedom is real, but it comes with a bill. By saying "it was obvious to everyone concerned", he frames the problem as collective, almost bureaucratic. Not a romantic lone-artist-versus-suits melodrama, but a sober meeting-room consensus where the math has already been done. That little bit of distance also protects him: he owns the choice ("good for me creatively") while letting "everyone concerned" absorb the blame for the commercial verdict.

The quote lands because it captures a specific late-70s/80s rock reality: guitar-driven experimentation could still happen, but it increasingly had to justify itself inside an industry that was professionalizing fast. Bill Graham management carries its own cultural signal - powerhouse, big rooms, big expectations. Under that banner, "commercially successful" isn't just about ego or chart position; it’s tour support, radio, marketing leverage, the machinery that keeps a band solvent and visible.

Montrose isn't trashing the record. He calls it "good", then draws a hard line between artistic satisfaction and market viability, as if they’re two separate currencies. The subtext is resignation without self-pity: he knows the album’s virtues and also knows why those virtues won't translate into sales. It's the adult version of rock authenticity - not pure rebellion, but an artist acknowledging the trade-offs and still choosing the work that feeds the part of him that matters.

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TopicMusic
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Citation Formats

APA Style (7th ed.)
Montrose, Ronnie. (2026, January 15). I was working with Bill Graham management at the time and it was obvious to everyone concerned that albums like Open Fire, while they were good for me creatively, were not going to be commercially successful. FixQuotes. https://fixquotes.com/quotes/i-was-working-with-bill-graham-management-at-the-165764/

Chicago Style
Montrose, Ronnie. "I was working with Bill Graham management at the time and it was obvious to everyone concerned that albums like Open Fire, while they were good for me creatively, were not going to be commercially successful." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-was-working-with-bill-graham-management-at-the-165764/.

MLA Style (9th ed.)
"I was working with Bill Graham management at the time and it was obvious to everyone concerned that albums like Open Fire, while they were good for me creatively, were not going to be commercially successful." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-was-working-with-bill-graham-management-at-the-165764/. Accessed 12 Feb. 2026.

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About the Author

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Ronnie Montrose (November 29, 1947 - March 3, 2012) was a Musician from USA.

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