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Daily Inspiration Quote by Renny Harlin

"I went out to some advertising agencies and asked if I could do anything"

About this Quote

There is a particular kind of humility in that line that only sounds simple until you hear the career behind it. Renny Harlin, a director synonymous with big, high-risk studio spectacle, frames his ambition not as a grand manifesto but as a cold-call: I went out, I asked, I could do anything. It’s the language of someone trying to get hired, not someone performing auteur confidence. That’s the point.

The intent is practical, almost unglamorous: break into an industry where permission matters more than talent. But the subtext is sharper: he’s admitting that the gatekeepers weren’t movie studios or film schools so much as advertising agencies, the training ground where visual persuasion is commissioned, timed, and relentlessly tested. Ads are where you learn to sell an idea in 30 seconds, where craft gets measured in outcomes, not myth. For an action director, that’s not detour work; it’s a blueprint.

Contextually, it also captures the immigrant hustle and the era’s pipeline. In the late 70s and 80s, commercials and music videos weren’t “lesser” forms; they were the informal farm system for directors who could deliver kinetic images on schedule. The phrase “anything” signals flexibility bordering on self-erasure: he’s willing to be useful before he’s allowed to be visionary.

It works because it punctures the romantic story we like to tell about filmmaking. Harlin isn’t describing inspiration. He’s describing access.

Quote Details

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Citation Formats

APA Style (7th ed.)
Harlin, Renny. (2026, January 15). I went out to some advertising agencies and asked if I could do anything. FixQuotes. https://fixquotes.com/quotes/i-went-out-to-some-advertising-agencies-and-asked-160805/

Chicago Style
Harlin, Renny. "I went out to some advertising agencies and asked if I could do anything." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-went-out-to-some-advertising-agencies-and-asked-160805/.

MLA Style (9th ed.)
"I went out to some advertising agencies and asked if I could do anything." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-went-out-to-some-advertising-agencies-and-asked-160805/. Accessed 24 Feb. 2026.

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About the Author

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Renny Harlin (born March 15, 1959) is a Director from Finland.

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