"I will not do work that isn't done well or right. Stuff happens - things break, contractors don't come through - but I don't want to be responsible for not doing something correctly"
About this Quote
There is a particular kind of pride that isn’t loud, but is absolutely non-negotiable: the refusal to ship something you wouldn’t sign your name to. Genevieve Gorder’s line lands because it treats “good enough” as a moral problem, not a scheduling problem. In design culture, where timelines compress, budgets wobble, and Pinterest-perfect expectations stay fixed, she’s drawing a hard boundary around accountability.
The intent is practical - a statement of standards - but the subtext is more revealing. She’s separating chaos from culpability. “Stuff happens” is the industry’s daily weather report: materials arrive wrong, trades ghost, clients change direction midstream. Gorder names that reality so her insistence on quality doesn’t read as naive perfectionism. Then she pivots: the only unacceptable failure is the one you choose. That’s a quiet ethics of craft, and it’s also a reputational strategy. Designers trade in trust; one visibly botched detail can outlive a dozen successful installs.
Context matters here: Gorder is a media-facing designer, which adds another layer of stakes. When your work is photographed, broadcast, and replicated by viewers, “not done well or right” isn’t just private disappointment - it becomes public instruction. Her refusal is as much about protecting the audience from false confidence (“you can cut corners and it’ll be fine”) as it is about protecting her name.
It’s a credo that recasts professionalism as restraint: knowing when to say no, even when the easiest path is to blame the contractor and move on.
The intent is practical - a statement of standards - but the subtext is more revealing. She’s separating chaos from culpability. “Stuff happens” is the industry’s daily weather report: materials arrive wrong, trades ghost, clients change direction midstream. Gorder names that reality so her insistence on quality doesn’t read as naive perfectionism. Then she pivots: the only unacceptable failure is the one you choose. That’s a quiet ethics of craft, and it’s also a reputational strategy. Designers trade in trust; one visibly botched detail can outlive a dozen successful installs.
Context matters here: Gorder is a media-facing designer, which adds another layer of stakes. When your work is photographed, broadcast, and replicated by viewers, “not done well or right” isn’t just private disappointment - it becomes public instruction. Her refusal is as much about protecting the audience from false confidence (“you can cut corners and it’ll be fine”) as it is about protecting her name.
It’s a credo that recasts professionalism as restraint: knowing when to say no, even when the easiest path is to blame the contractor and move on.
Quote Details
| Topic | Work Ethic |
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