"I would be copping out if I stayed in the myth of the '60s"
About this Quote
The intent is defensive and prosecutorial at once. Rubin is pre-empting critics who might call his later pivots betrayal (he moved from Yippie theatrics to more mainstream and even entrepreneurial worlds). By framing the ’60s as a myth, he refuses the role of museum piece. He also hints at how the culture industry turns rebellion into a collectible: the decade becomes a costume you can keep wearing, a credential you can cash in, a way to avoid the risk of being wrong in the present.
Context matters: by the late ’70s and ’80s, “the ’60s” had already become a shorthand, a brand, a morality play. Rubin’s subtext is that movements die when they start curating their own legend. Staying inside that legend feels righteous, but it’s a way of freezing political imagination at the moment it was most photogenic.
Quote Details
| Topic | Reinvention |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rubin, Jerry. (2026, January 16). I would be copping out if I stayed in the myth of the '60s. FixQuotes. https://fixquotes.com/quotes/i-would-be-copping-out-if-i-stayed-in-the-myth-of-131863/
Chicago Style
Rubin, Jerry. "I would be copping out if I stayed in the myth of the '60s." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-would-be-copping-out-if-i-stayed-in-the-myth-of-131863/.
MLA Style (9th ed.)
"I would be copping out if I stayed in the myth of the '60s." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-would-be-copping-out-if-i-stayed-in-the-myth-of-131863/. Accessed 10 Feb. 2026.

