"I would rather earn 1% off a 100 people's efforts than 100% of my own efforts"
About this Quote
The intent is to normalize a particular kind of power. By comparing “1%” to “100%,” he flips the moral math. Hard work becomes almost quaint; what matters is positioning yourself where value flows through you. The quote works because it’s disarmingly numerical. Percentages sound neutral, scientific, fair. They also hide the social texture: Who are the “100 people”? Employees? Contractors? Competitors folded into a trust? The abstraction is the point. When labor becomes a unit in a formula, ownership feels like ingenuity rather than extraction.
Context sharpens the edge. Rockefeller built Standard Oil in an era when the legal and cultural rules around monopoly, labor rights, and corporate governance were still being written in real time. His fortune wasn’t just earned by effort; it was engineered through consolidation, vertical integration, and relentless bargaining power. The line is an early, crisp expression of the logic that now runs from franchises to platforms: don’t be the worker on the wheel, be the axle.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Later attribution: They Own It All (Including You)! (Ronald MacDonald, Robert Rowen, 2013) modern compilationISBN: 9781622872695 · ID: wQZyzV-00zEC
Evidence:
... I would rather earn 1% off a 100 people's efforts than 100% of my own efforts.” John D. Rockefeller You are in a bad way. Times are real hard. People are out of work. You can barely feed your family. A dragon (bea$t) comes to your door ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Rockefeller, John D. (2026, February 7). I would rather earn 1% off a 100 people's efforts than 100% of my own efforts. FixQuotes. https://fixquotes.com/quotes/i-would-rather-earn-1-off-a-100-peoples-efforts-14686/
Chicago Style
Rockefeller, John D. "I would rather earn 1% off a 100 people's efforts than 100% of my own efforts." FixQuotes. February 7, 2026. https://fixquotes.com/quotes/i-would-rather-earn-1-off-a-100-peoples-efforts-14686/.
MLA Style (9th ed.)
"I would rather earn 1% off a 100 people's efforts than 100% of my own efforts." FixQuotes, 7 Feb. 2026, https://fixquotes.com/quotes/i-would-rather-earn-1-off-a-100-peoples-efforts-14686/. Accessed 10 Feb. 2026.





