"I wouldn't say I invented tacky, but I definitely brought it to its present high popularity"
About this Quote
Midler’s genius here is how she grabs a potentially insulting label and turns it into a brag without ever sounding defensive. “I wouldn’t say I invented tacky” is a mock-disclaimer, the kind celebrities use when they’re about to deny credit. Instead, she pivots: “but I definitely brought it to its present high popularity.” The punchline isn’t just self-aggrandizement; it’s the sly admission that “tacky” is a cultural product, something you can market, refine, and mainstream like any other commodity.
The intent is reputation management by way of comedy. Midler doesn’t argue that tacky is misunderstood or secretly tasteful. She treats it like a deliberate aesthetic choice, an act with craft and control. The subtext: if you’re going to call me gaudy, understand that I made gaudy profitable. She’s also winking at the idea of artistic influence as myth-making. Nobody “invents” tacky; we inherit it. What she claims is the more modern achievement: amplification, branding, distribution. In a media economy, the star isn’t the originator; she’s the accelerant.
Context matters because Midler emerged in an era when camp, drag-adjacent performance, and big theatricality were crossing from subculture into mass entertainment. Her persona thrives on excess, on taste pushed past its polite boundaries. By framing tackiness as “high popularity,” she exposes how the culture loves to sneer at what it consumes most. The line works because it’s both confession and flex: she’s in on the joke, and she’s still winning it.
The intent is reputation management by way of comedy. Midler doesn’t argue that tacky is misunderstood or secretly tasteful. She treats it like a deliberate aesthetic choice, an act with craft and control. The subtext: if you’re going to call me gaudy, understand that I made gaudy profitable. She’s also winking at the idea of artistic influence as myth-making. Nobody “invents” tacky; we inherit it. What she claims is the more modern achievement: amplification, branding, distribution. In a media economy, the star isn’t the originator; she’s the accelerant.
Context matters because Midler emerged in an era when camp, drag-adjacent performance, and big theatricality were crossing from subculture into mass entertainment. Her persona thrives on excess, on taste pushed past its polite boundaries. By framing tackiness as “high popularity,” she exposes how the culture loves to sneer at what it consumes most. The line works because it’s both confession and flex: she’s in on the joke, and she’s still winning it.
Quote Details
| Topic | Witty One-Liners |
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