Skip to main content

Daily Inspiration Quote by Chita Rivera

"I'd like to get the word out there, the word has to be spread"

About this Quote

There is something almost delightfully redundant in Rivera's line: "I'd like to get the word out there, the word has to be spread". It sounds like a tautology until you hear it like a performer hears it: as momentum. The repetition is the point. In theater, you sell the audience on urgency by insisting on it twice, by turning a simple desire into a mandate.

As an actress whose career is built on live transmission (story, feeling, technique passing body-to-body across a footlit gap), Rivera's phrasing telegraphs a worker's ethic more than a poet's polish. "I'd like" softens the opening, a diplomatic nod to the collaborative world of productions, press, and gatekeepers. Then the second clause snaps into something firmer: "has to be". The subtext is that wanting isn't enough; publicity, legacy, and recognition require insistence. Not just a message, but a campaign.

Context matters: Rivera is a living bridge between Broadway eras, a performer who fought for space as a Latina star in an industry that often treated representation as a trendline, not a tradition. "The word" can be read as any number of things - a show, an idea, an injustice, a craft - but the shape of the sentence suggests advocacy. It's not merely about being seen; it's about making sure the cultural record can't pretend it missed you.

Quote Details

TopicMarketing
SourceHelp us find the source
More Quotes by Chita Add to List
Chita Rivera on spreading the word for theatre
Click to enlarge Portrait | Landscape

About the Author

Puerto Rico Flag

Chita Rivera (born January 23, 1933) is a Actress from Puerto Rico.

20 more quotes available

View Profile

Similar Quotes

Samuel Beckett, Playwright
Samuel Beckett
Georg Buchner, Dramatist
Georg Buchner
Plautus, Playwright
Plautus