"I'd like to get the word out there, the word has to be spread"
About this Quote
As an actress whose career is built on live transmission (story, feeling, technique passing body-to-body across a footlit gap), Rivera's phrasing telegraphs a worker's ethic more than a poet's polish. "I'd like" softens the opening, a diplomatic nod to the collaborative world of productions, press, and gatekeepers. Then the second clause snaps into something firmer: "has to be". The subtext is that wanting isn't enough; publicity, legacy, and recognition require insistence. Not just a message, but a campaign.
Context matters: Rivera is a living bridge between Broadway eras, a performer who fought for space as a Latina star in an industry that often treated representation as a trendline, not a tradition. "The word" can be read as any number of things - a show, an idea, an injustice, a craft - but the shape of the sentence suggests advocacy. It's not merely about being seen; it's about making sure the cultural record can't pretend it missed you.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Rivera, Chita. (n.d.). I'd like to get the word out there, the word has to be spread. FixQuotes. https://fixquotes.com/quotes/id-like-to-get-the-word-out-there-the-word-has-to-49980/
Chicago Style
Rivera, Chita. "I'd like to get the word out there, the word has to be spread." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/id-like-to-get-the-word-out-there-the-word-has-to-49980/.
MLA Style (9th ed.)
"I'd like to get the word out there, the word has to be spread." FixQuotes, https://fixquotes.com/quotes/id-like-to-get-the-word-out-there-the-word-has-to-49980/. Accessed 2 Feb. 2026.












