"I'd rather say no and have said no and do say no often. I walk away from projects if it doesn't feel right; if it's not the right team of people pulling in together or if the script isn't right. It could be a great idea but the script doesn't work"
About this Quote
The repetition - “have said no and do say no often” - works like a mantra and a credential. It implies he’s been around long enough to know where compromise leads, and secure enough to survive the gaps between jobs. That’s the subtext: saying no is expensive. It costs momentum, visibility, maybe money. Underwood signals that the cost is worth paying because the alternative is being trapped in misfires that follow you longer than the paycheck does.
His criteria are tellingly unromantic. Not “vision” or “art,” but process: “the right team,” “pulling in together,” “the script.” That’s a veteran’s diagnosis of why projects fail. A “great idea” is cheap; execution is fragile. By privileging the script, he’s also asserting a quiet hierarchy in a business obsessed with IP and pitch decks. The intent isn’t elitism; it’s self-preservation. Walk away early, before your face becomes the thing people blame when the writing collapses.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Underwood, Blair. (2026, January 17). I'd rather say no and have said no and do say no often. I walk away from projects if it doesn't feel right; if it's not the right team of people pulling in together or if the script isn't right. It could be a great idea but the script doesn't work. FixQuotes. https://fixquotes.com/quotes/id-rather-say-no-and-have-said-no-and-do-say-no-37801/
Chicago Style
Underwood, Blair. "I'd rather say no and have said no and do say no often. I walk away from projects if it doesn't feel right; if it's not the right team of people pulling in together or if the script isn't right. It could be a great idea but the script doesn't work." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/id-rather-say-no-and-have-said-no-and-do-say-no-37801/.
MLA Style (9th ed.)
"I'd rather say no and have said no and do say no often. I walk away from projects if it doesn't feel right; if it's not the right team of people pulling in together or if the script isn't right. It could be a great idea but the script doesn't work." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/id-rather-say-no-and-have-said-no-and-do-say-no-37801/. Accessed 5 Feb. 2026.


