"If Broadway shows charge preview prices while the cast is in dress rehearsal, why should restaurants charge full price when their dining room and kitchen staffs are still practicing?"
About this Quote
The subtext is about asymmetry. In theater, previews are openly labeled as provisional: the show is still being tuned, the cast is still finding its rhythm, and the ticket price signals that bargain. Restaurants, by contrast, often treat soft openings as a private internal phase, then flip the sign to “open” and charge like they’re already operating at peak. Burros punctures that sleight of hand. If a meal is a performance, why pretend the audience isn’t part of rehearsal?
Context matters: Burros wrote as a journalist steeped in the economics and politics of dining, when high-end restaurants were becoming more like cultural events, complete with hype cycles, influencer buzz, and reservation scarcity as marketing. In that climate, pricing isn’t just arithmetic; it’s messaging. Full price tells diners: this is the real thing. Burros suggests that honesty should be priced in, or at least acknowledged. It’s a critique of an industry that wants the glamour of opening night without the humility of previews.
Quote Details
| Topic | Food |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Burros, Marian. (2026, January 16). If Broadway shows charge preview prices while the cast is in dress rehearsal, why should restaurants charge full price when their dining room and kitchen staffs are still practicing? FixQuotes. https://fixquotes.com/quotes/if-broadway-shows-charge-preview-prices-while-the-114505/
Chicago Style
Burros, Marian. "If Broadway shows charge preview prices while the cast is in dress rehearsal, why should restaurants charge full price when their dining room and kitchen staffs are still practicing?" FixQuotes. January 16, 2026. https://fixquotes.com/quotes/if-broadway-shows-charge-preview-prices-while-the-114505/.
MLA Style (9th ed.)
"If Broadway shows charge preview prices while the cast is in dress rehearsal, why should restaurants charge full price when their dining room and kitchen staffs are still practicing?" FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/if-broadway-shows-charge-preview-prices-while-the-114505/. Accessed 13 Feb. 2026.

