"If everything is very important, then nothing is important"
About this Quote
Mulroney’s line is a politician’s version of triage, delivered with the cool authority of someone who’s had to decide which fires get water and which ones burn themselves out. It’s deceptively simple: a warning against the inflationary habit of declaring every issue a “crisis,” every initiative “historic,” every disagreement “existential.” When importance becomes a constant setting, it stops signaling anything at all. The public hears noise; institutions lose their ability to distinguish between urgency and theater.
The intent is managerial, but the subtext is moral. He’s arguing that priorities are not just bureaucratic conveniences; they’re a form of honesty. Calling everything “very important” is a way to dodge accountability, because it turns hard choices into a fog of equal claims. Leaders can hide inside that fog: if everything mattered equally, no single failure can be named, no tradeoff can be admitted, no one can be held responsible for what was left undone.
In Mulroney’s Canada - a country defined by regional tensions, constitutional brinkmanship, and constant bargaining across interests - the quote reads as a critique of performative consensus. Politics there often rewards the language of inclusion and universal validation. Mulroney’s jab is that this rhetorical generosity can become evasive: a refusal to rank, to disappoint, to govern.
It also lands as a media-age prophecy. When the spotlight swivels hourly and outrage is always “breaking,” the only real currency left is discrimination: the courage to say, calmly, that some things matter more than others.
The intent is managerial, but the subtext is moral. He’s arguing that priorities are not just bureaucratic conveniences; they’re a form of honesty. Calling everything “very important” is a way to dodge accountability, because it turns hard choices into a fog of equal claims. Leaders can hide inside that fog: if everything mattered equally, no single failure can be named, no tradeoff can be admitted, no one can be held responsible for what was left undone.
In Mulroney’s Canada - a country defined by regional tensions, constitutional brinkmanship, and constant bargaining across interests - the quote reads as a critique of performative consensus. Politics there often rewards the language of inclusion and universal validation. Mulroney’s jab is that this rhetorical generosity can become evasive: a refusal to rank, to disappoint, to govern.
It also lands as a media-age prophecy. When the spotlight swivels hourly and outrage is always “breaking,” the only real currency left is discrimination: the courage to say, calmly, that some things matter more than others.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Later attribution: Brian Mulroney (Brian Mulroney) modern compilation
Evidence:
first time out having started way behind and then 169 the next time out that he |
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