"If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And if I can persuade you to laugh at the particular point I make, by laughing at it you acknowledge its truth"

John Cleese's quote recommends that humor can be an effective tool in persuasion. By making someone laugh, you can create a connection with them and make them more available to your concepts. Moreover, if you can make somebody make fun of a specific point you make, it indicates that they acknowledge the truth of what you are saying. This suggests that humor can be utilized to make a point in a more effective method than merely stating it. Humor can be utilized to make a point in a more tasty method, making it simpler for the listener to accept. In this way, humor can be a powerful tool in persuasion.