"If I were to write Web now, it would be a much, much darker book"
About this Quote
The repetition - “much, much” - is doing quiet work. It’s not a sophisticated literary flourish; it’s the verbal equivalent of a wince. Ford isn’t boasting about going edgier. He’s registering how the baseline has shifted: surveillance is less conspiracy than business model, identity is less stable than profile, and the network isn’t a frontier so much as an enclosure. The title “Web” itself becomes retroactively prophetic: what once suggested elegant interlinking now hints at stickiness, capture, predation.
There’s also an authorial self-critique embedded here. Ford, famously sharp and genre-savvy, is acknowledging that tone is not just aesthetic; it’s an ethical stance. To make the book darker would be to treat its systems as more inescapable, its characters as more compromised, its institutions as less reformable. The sentence is brief because the argument doesn’t need elaboration: the culture already supplied the footnotes.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ford, John M. (2026, January 17). If I were to write Web now, it would be a much, much darker book. FixQuotes. https://fixquotes.com/quotes/if-i-were-to-write-web-now-it-would-be-a-much-74953/
Chicago Style
Ford, John M. "If I were to write Web now, it would be a much, much darker book." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/if-i-were-to-write-web-now-it-would-be-a-much-74953/.
MLA Style (9th ed.)
"If I were to write Web now, it would be a much, much darker book." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/if-i-were-to-write-web-now-it-would-be-a-much-74953/. Accessed 13 Feb. 2026.


