"If I'm successful in fooling a wire service, I don't really have to do anything else to promote the story"
About this Quote
The subtext lands harder: credibility is outsourced. Editors and producers often treat wire copy as pre-vetted truth, a shortcut in an industry built on speed, scarcity of staff, and fear of being late. Skaggs is pointing at a moral hazard baked into scale. The incentives reward repetition over verification; “everyone’s running it” becomes its own evidence. His line is a quiet indictment of how authority works: not as proof, but as a transferable asset that can be counterfeited.
Context matters, too. Skaggs came up in the era when outrageous, camera-ready stunts could be laundered into legitimacy through institutional hunger for novelty. Swap fax machines for social feeds and the principle barely changes. He’s exposing a loophole that isn’t about gullible individuals; it’s about a system optimized for throughput, where the easiest story to publish is the one someone else already published.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Skaggs, Joey. (2026, January 16). If I'm successful in fooling a wire service, I don't really have to do anything else to promote the story. FixQuotes. https://fixquotes.com/quotes/if-im-successful-in-fooling-a-wire-service-i-dont-102628/
Chicago Style
Skaggs, Joey. "If I'm successful in fooling a wire service, I don't really have to do anything else to promote the story." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/if-im-successful-in-fooling-a-wire-service-i-dont-102628/.
MLA Style (9th ed.)
"If I'm successful in fooling a wire service, I don't really have to do anything else to promote the story." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/if-im-successful-in-fooling-a-wire-service-i-dont-102628/. Accessed 2 Mar. 2026.




