"If it comes to be believed that we are simply a propaganda organ of some kind, as a lot of people believe about some of our competitors, that would be a problem"
About this Quote
Calling out "some of our competitors" is the soft punch that lands hard. He gestures at a widely understood cable-news ecosystem where ideological alignment is a market strategy, then positions his own shop as the one still playing by the old rules. It’s reputational judo: he doesn’t have to name names, because the audience will supply them. That wink implicates everyone and absolves him in the same motion.
The phrase "simply a propaganda organ" is doing double work. "Simply" sanitizes the charge by making it sound crude, almost unfair - as if critics are reducing a complex enterprise to a cartoon. "Organ" makes it institutional and mechanical, suggesting not opinionated coverage but a machine with a single purpose. Hume’s intent is to draw a bright line between commentary and capture: yes, a network can have a point of view; no, it can’t afford to be seen as a messaging apparatus.
Contextually, this reads like a post-Watergate ideal colliding with the post-Fairness Doctrine marketplace. He’s speaking from inside an industry that sells conviction and still needs the word "journalism" to mean something. The subtext: trust is fragile, and once lost, the business model - not just the mission - starts to wobble.
Quote Details
| Topic | Honesty & Integrity |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Hume, Brit. (n.d.). If it comes to be believed that we are simply a propaganda organ of some kind, as a lot of people believe about some of our competitors, that would be a problem. FixQuotes. https://fixquotes.com/quotes/if-it-comes-to-be-believed-that-we-are-simply-a-40322/
Chicago Style
Hume, Brit. "If it comes to be believed that we are simply a propaganda organ of some kind, as a lot of people believe about some of our competitors, that would be a problem." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/if-it-comes-to-be-believed-that-we-are-simply-a-40322/.
MLA Style (9th ed.)
"If it comes to be believed that we are simply a propaganda organ of some kind, as a lot of people believe about some of our competitors, that would be a problem." FixQuotes, https://fixquotes.com/quotes/if-it-comes-to-be-believed-that-we-are-simply-a-40322/. Accessed 1 Feb. 2026.




