Skip to main content

Daily Inspiration Quote by Brit Hume

"If it comes to be believed that we are simply a propaganda organ of some kind, as a lot of people believe about some of our competitors, that would be a problem"

About this Quote

The tell is in the conditional: "If it comes to be believed". Hume isn’t defending a newsroom so much as defending a brand asset - credibility - by treating public trust as something that can drift, accidentally, into danger. The sentence performs the very anxiety it names: not "if we become propaganda", but if people believe we are. Reality matters, but perception is the battlefield.

Calling out "some of our competitors" is the soft punch that lands hard. He gestures at a widely understood cable-news ecosystem where ideological alignment is a market strategy, then positions his own shop as the one still playing by the old rules. It’s reputational judo: he doesn’t have to name names, because the audience will supply them. That wink implicates everyone and absolves him in the same motion.

The phrase "simply a propaganda organ" is doing double work. "Simply" sanitizes the charge by making it sound crude, almost unfair - as if critics are reducing a complex enterprise to a cartoon. "Organ" makes it institutional and mechanical, suggesting not opinionated coverage but a machine with a single purpose. Hume’s intent is to draw a bright line between commentary and capture: yes, a network can have a point of view; no, it can’t afford to be seen as a messaging apparatus.

Contextually, this reads like a post-Watergate ideal colliding with the post-Fairness Doctrine marketplace. He’s speaking from inside an industry that sells conviction and still needs the word "journalism" to mean something. The subtext: trust is fragile, and once lost, the business model - not just the mission - starts to wobble.

Quote Details

TopicHonesty & Integrity
SourceHelp us find the source
CiteCite this Quote

Citation Formats

APA Style (7th ed.)
Hume, Brit. (n.d.). If it comes to be believed that we are simply a propaganda organ of some kind, as a lot of people believe about some of our competitors, that would be a problem. FixQuotes. https://fixquotes.com/quotes/if-it-comes-to-be-believed-that-we-are-simply-a-40322/

Chicago Style
Hume, Brit. "If it comes to be believed that we are simply a propaganda organ of some kind, as a lot of people believe about some of our competitors, that would be a problem." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/if-it-comes-to-be-believed-that-we-are-simply-a-40322/.

MLA Style (9th ed.)
"If it comes to be believed that we are simply a propaganda organ of some kind, as a lot of people believe about some of our competitors, that would be a problem." FixQuotes, https://fixquotes.com/quotes/if-it-comes-to-be-believed-that-we-are-simply-a-40322/. Accessed 1 Feb. 2026.

More Quotes by Brit Add to List
Brit Hume on Trust, Bias, and the Risk of Propaganda
Click to enlarge Portrait | Landscape

About the Author

USA Flag

Brit Hume (born June 22, 1943) is a Journalist from USA.

31 more quotes available

View Profile

Similar Quotes