"If it doesn't taste good it doesn't go on the menu"
About this Quote
The intent is managerial as much as philosophical. “Menu” isn’t just a list; it’s a promise, a contract with a diner who’s paying to feel something. Blumenthal is drawing a bright line inside the creative process: innovation is welcome, but it has to land. Technique is a tool, not a shield. If a dish needs a lecture to be enjoyed, it fails the test.
The subtext is about authority and restraint. Chefs are encouraged to be auteurs, to build edible narratives. This quote yanks the auteur back to the table and makes the diner the final editor. It also signals a particular kind of confidence: the kitchen isn’t chasing novelty for novelty’s sake because it doesn’t need to. The bravest thing an experimental chef can say is that deliciousness still rules.
Context matters: Blumenthal rose alongside the boom in molecular gastronomy, when fine dining flirted hard with spectacle. This is the corrective slogan you’d hang in a kitchen to keep ego from becoming the main ingredient.
Quote Details
| Topic | Food |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Blumenthal, Heston. (2026, January 18). If it doesn't taste good it doesn't go on the menu. FixQuotes. https://fixquotes.com/quotes/if-it-doesnt-taste-good-it-doesnt-go-on-the-menu-11988/
Chicago Style
Blumenthal, Heston. "If it doesn't taste good it doesn't go on the menu." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/if-it-doesnt-taste-good-it-doesnt-go-on-the-menu-11988/.
MLA Style (9th ed.)
"If it doesn't taste good it doesn't go on the menu." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/if-it-doesnt-taste-good-it-doesnt-go-on-the-menu-11988/. Accessed 12 Feb. 2026.






