"If it's a good idea, go ahead and do it. It's much easier to apologize than it is to get permission"
About this Quote
The quote works because it flips the moral hierarchy of organizations. Permission is supposed to be the responsible path; Hopper suggests it’s often the coward’s path, a way to outsource judgment upward until momentum dies. Apology, by contrast, presumes you did something real. It converts abstract resistance into a concrete outcome people must now reckon with. That’s why it’s a creator’s line, not a manager’s: it privileges prototypes over meetings, results over consensus, evidence over imagined objections.
There’s subtext, too, about gender and authority. For a woman building credibility in mid-century technical and military worlds, waiting to be invited could mean never being allowed to start. “Good idea” is the moral limiter here: she’s not endorsing recklessness; she’s insisting that responsible people sometimes have to bypass systems that confuse compliance with competence.
In today’s language, it’s an argument for shipping, for iterating in public, for treating institutional “no” as a default setting rather than a verdict. Hopper’s blunt optimism carries a warning: innovation rarely gets approved in advance because institutions are designed to defend the present.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hopper, Grace. (2026, January 17). If it's a good idea, go ahead and do it. It's much easier to apologize than it is to get permission. FixQuotes. https://fixquotes.com/quotes/if-its-a-good-idea-go-ahead-and-do-it-its-much-55306/
Chicago Style
Hopper, Grace. "If it's a good idea, go ahead and do it. It's much easier to apologize than it is to get permission." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/if-its-a-good-idea-go-ahead-and-do-it-its-much-55306/.
MLA Style (9th ed.)
"If it's a good idea, go ahead and do it. It's much easier to apologize than it is to get permission." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/if-its-a-good-idea-go-ahead-and-do-it-its-much-55306/. Accessed 12 Feb. 2026.






