"If not me, who? And if not now, when?"
About this Quote
In Gorbachev’s context, that urgency was not theatrical. By the mid-1980s the Soviet system was visibly stalling, economically strained, politically sclerotic, and morally exhausted by Afghanistan and repression at home. Reform was no longer a policy preference but a wager against collapse. The line’s subtext is that power, usually shared and diffused in party structures, must be briefly concentrated in a person willing to absorb blame. It’s a justification for taking risks inside a machine built to punish deviation.
The phrasing also performs a careful kind of persuasion. It frames change as duty rather than rebellion, aligning a disruptive agenda (perestroika, glasnost) with the sober ethics of responsibility. That’s why it travels so well: it sounds like a universal call to action, but its original charge comes from the very specific predicament of an empire trying to reform itself without admitting it’s already cracking. The tragic aftertaste is embedded, too. Ask “who” and “when” strongly enough, and you may get your answer only after the window has already started closing.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Later attribution: World Political Leaders: Mikhail Gorbachev (Soviet Union/... (Darcy Frisina, 2016) modern compilationISBN: 9780228300663 · ID: iK8xEAAAQBAJ
Evidence:
... Gorbachev is still active in environmental issues. TRUE FALSE 2. In your own words, summarize how people in Russia reacted to their new freedoms. 3. Mikhail Gorbachev once said, “If not me, who? And if not now, when?” In your opinion ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Gorbachev, Mikhail. (2026, February 7). If not me, who? And if not now, when? FixQuotes. https://fixquotes.com/quotes/if-not-me-who-and-if-not-now-when-135744/
Chicago Style
Gorbachev, Mikhail. "If not me, who? And if not now, when?" FixQuotes. February 7, 2026. https://fixquotes.com/quotes/if-not-me-who-and-if-not-now-when-135744/.
MLA Style (9th ed.)
"If not me, who? And if not now, when?" FixQuotes, 7 Feb. 2026, https://fixquotes.com/quotes/if-not-me-who-and-if-not-now-when-135744/. Accessed 12 Feb. 2026.









