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Daily Inspiration Quote by Samuel Goldwyn

"If people don't want to go to the picture, nobody can stop them"

About this Quote

Goldwyn’s line is the kind of accidental Zen that only a movie mogul could deliver: blunt, circular, and dead-on about power. It’s a producer’s mantra stripped of glamour. No amount of marketing, prestige casting, or critical pleading can compel an audience to show up. In an industry built on illusion, he points to the one reality that can’t be scripted: consent.

The intent is managerial and defensive. Goldwyn is reminding partners, stars, and maybe himself that box office is a referendum, not a reward for effort. It’s also a quiet rebuke to the Hollywood habit of blaming everyone except the product: exhibitors, reviewers, “bad timing,” the public’s supposedly declining taste. He drags the conversation back to a simple metric: people either buy a ticket or they don’t.

The subtext is even sharper because it comes from a producer, a role associated with control - budgets, schedules, talent, distribution. Goldwyn is admitting the limits of that control. The audience remains the final veto. That humility isn’t sentimental; it’s economic. Movies are a mass-market gamble where the consumer’s refusal is the only honest note.

Context matters. Goldwyn’s career spans the consolidation of the studio system, the transition to sound, the shock of television siphoning audiences, and the growing unpredictability of postwar tastes. Read in that light, the quip becomes a thesis about modern attention: you can build the palace, but you can’t force anyone through the door. Hollywood can manufacture desire, but it can’t draft it.

Quote Details

TopicWitty One-Liners
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APA Style (7th ed.)
Goldwyn, Samuel. (2026, January 15). If people don't want to go to the picture, nobody can stop them. FixQuotes. https://fixquotes.com/quotes/if-people-dont-want-to-go-to-the-picture-nobody-151359/

Chicago Style
Goldwyn, Samuel. "If people don't want to go to the picture, nobody can stop them." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/if-people-dont-want-to-go-to-the-picture-nobody-151359/.

MLA Style (9th ed.)
"If people don't want to go to the picture, nobody can stop them." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/if-people-dont-want-to-go-to-the-picture-nobody-151359/. Accessed 10 Feb. 2026.

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About the Author

Samuel Goldwyn

Samuel Goldwyn (August 17, 1882 - January 31, 1974) was a Producer from USA.

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