"If the individual is a unit in a corporate mass, his life is not merely brutish and short, but dull and mechanical"
About this Quote
That word choice is the engine of the quote. “Unit” is clinical, countable, interchangeable. It’s how you talk about inventory, not interior life. “Corporate mass” does double duty: it can mean the literal corporation and the broader collective machine of the 20th century - the factory, the state, the committee, the wartime apparatus - all systems that need bodies to be legible and predictable. Read doesn’t romanticize rugged individualism so much as he defends the messy, non-quantifiable parts of being human: imagination, dissent, idiosyncrasy, art.
As a poet and critic shaped by the first half of the century - industrial standardization, propaganda, total war - Read is diagnosing a spiritual cost that prosperity can hide. “Mechanical” isn’t only about machines; it’s about people trained to behave like them, repeating scripts, substituting compliance for conviction. The subtext is bleakly contemporary: even when life is long and physically comfortable, it can still be diminished if the self is treated as a component. The line’s sting comes from its implication that the system doesn’t have to kill you to win; it just has to make you boring.
Quote Details
| Topic | Freedom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Read, Herbert. (2026, January 17). If the individual is a unit in a corporate mass, his life is not merely brutish and short, but dull and mechanical. FixQuotes. https://fixquotes.com/quotes/if-the-individual-is-a-unit-in-a-corporate-mass-63804/
Chicago Style
Read, Herbert. "If the individual is a unit in a corporate mass, his life is not merely brutish and short, but dull and mechanical." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/if-the-individual-is-a-unit-in-a-corporate-mass-63804/.
MLA Style (9th ed.)
"If the individual is a unit in a corporate mass, his life is not merely brutish and short, but dull and mechanical." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/if-the-individual-is-a-unit-in-a-corporate-mass-63804/. Accessed 9 Feb. 2026.





