"If the only new thing we have to offer is an improved version of the past, then today can only be inferior to yesterday. Hypnotized by images of the past, we risk losing all capacity for creative change"
About this Quote
Nostalgia is framed here not as harmless sentiment but as a cultural anesthetic, a soft drug that makes decline feel like comfort. Hewison sets a trap with his first clause: "If the only new thing..". sounds modest, even reasonable, until he snaps it shut with the verdict that follows. If innovation is merely restoration-with-better-packaging, then the present is condemned to be a pale sequel. The line isn’t just pessimism; it’s a warning about a particular kind of modern self-sabotage: mistaking preservation for progress.
The rhetoric turns on "improved version of the past" - a phrase that captures the seductive logic of retro culture, heritage branding, and political slogans that promise to "bring back" rather than build. "Improved" implies mastery, control, safety. You don’t have to risk anything if the blueprint already exists. Hewison’s subtext is that this is precisely the problem. Real change is messy, socially destabilizing, and hard to monetize. A curated past, by contrast, can be sold, toured, streamed, and legislated.
"Hypnotized by images of the past" makes the critique visual and media-aware. He’s not talking about history as inquiry; he’s talking about history as spectacle: museum nostalgia, reruns, commemorations, Instagrammable "vintage". The danger isn’t ignorance of history but captivity to its most flattering snapshots, which shrink the future to a design choice. In that trance, "creative change" becomes not just difficult but unimaginable - the deepest political consequence of all.
The rhetoric turns on "improved version of the past" - a phrase that captures the seductive logic of retro culture, heritage branding, and political slogans that promise to "bring back" rather than build. "Improved" implies mastery, control, safety. You don’t have to risk anything if the blueprint already exists. Hewison’s subtext is that this is precisely the problem. Real change is messy, socially destabilizing, and hard to monetize. A curated past, by contrast, can be sold, toured, streamed, and legislated.
"Hypnotized by images of the past" makes the critique visual and media-aware. He’s not talking about history as inquiry; he’s talking about history as spectacle: museum nostalgia, reruns, commemorations, Instagrammable "vintage". The danger isn’t ignorance of history but captivity to its most flattering snapshots, which shrink the future to a design choice. In that trance, "creative change" becomes not just difficult but unimaginable - the deepest political consequence of all.
Quote Details
| Topic | Embrace Change |
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