"If they haven't heard it before, it's original"
About this Quote
The subtext carries a newsroom cynicism that still feels contemporary: content is less about truth or invention than about distribution. In an age of syndication, wire services, and mass entertainment, repetition isn't the enemy; it's the engine. If you can launder an old insight through a new venue, a new headline, a new personality, it regains its sheen. Fowler is winking at the way cultural memory works: most audiences don't possess a comprehensive archive of what came before, and gatekeepers benefit from that amnesia.
There's also a quiet defense of craftsmanship here. A journalist doesn't need to invent the human condition; he needs to render it with timing, angle, and bite so it lands as if it were discovered on the page. Fowler's intent is both a warning and a permission slip: stop fetishizing purity, start thinking about impact. In media terms, originality is often just good targeting.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Fowler, Gene. (2026, February 16). If they haven't heard it before, it's original. FixQuotes. https://fixquotes.com/quotes/if-they-havent-heard-it-before-its-original-117462/
Chicago Style
Fowler, Gene. "If they haven't heard it before, it's original." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/if-they-havent-heard-it-before-its-original-117462/.
MLA Style (9th ed.)
"If they haven't heard it before, it's original." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/if-they-havent-heard-it-before-its-original-117462/. Accessed 3 Apr. 2026.





