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Daily Inspiration Quote by Gene Fowler

"If they haven't heard it before, it's original"

About this Quote

Originality, in Gene Fowler's line, isn't a holy virtue; it's a sales condition. "If they haven't heard it before it's original" reduces the romantic myth of the lone genius to a brutally practical rule of thumb: novelty is not an objective property of an idea, it's a relationship between a message and an audience. The punch is in the pronoun. "They" are the public, the readers, the marks if you're feeling uncharitable. Fowler, a journalist and Broadway-adjacent raconteur of early 20th-century America, knew that what circulates as "fresh" often just means "new to this room."

The subtext carries a newsroom cynicism that still feels contemporary: content is less about truth or invention than about distribution. In an age of syndication, wire services, and mass entertainment, repetition isn't the enemy; it's the engine. If you can launder an old insight through a new venue, a new headline, a new personality, it regains its sheen. Fowler is winking at the way cultural memory works: most audiences don't possess a comprehensive archive of what came before, and gatekeepers benefit from that amnesia.

There's also a quiet defense of craftsmanship here. A journalist doesn't need to invent the human condition; he needs to render it with timing, angle, and bite so it lands as if it were discovered on the page. Fowler's intent is both a warning and a permission slip: stop fetishizing purity, start thinking about impact. In media terms, originality is often just good targeting.

Quote Details

TopicWitty One-Liners
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Citation Formats

APA Style (7th ed.)
Fowler, Gene. (2026, February 16). If they haven't heard it before, it's original. FixQuotes. https://fixquotes.com/quotes/if-they-havent-heard-it-before-its-original-117462/

Chicago Style
Fowler, Gene. "If they haven't heard it before, it's original." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/if-they-havent-heard-it-before-its-original-117462/.

MLA Style (9th ed.)
"If they haven't heard it before, it's original." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/if-they-havent-heard-it-before-its-original-117462/. Accessed 3 Apr. 2026.

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If They Have Not Heard It Before It Is Original - Gene Fowler
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About the Author

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Gene Fowler (March 8, 1890 - July 2, 1960) was a Journalist from USA.

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