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Art & Creativity Quote by Brad Holland

"If they were starting their careers today, Rockwell and Picasso would probably both be painting on black velvet"

About this Quote

It lands like a joke, but it’s really an indictment of the market: even Rockwell and Picasso, symbols of high craft and high ambition, would be nudged into kitsch if they were trying to break through now. Black velvet painting isn’t just a medium here; it’s shorthand for cheap spectacle, instantly legible mood, and the kind of “wow” that sells in a gift shop or scroll feed. Holland’s point is less about taste than about incentives.

Pairing Rockwell with Picasso is the move. One represents mass popularity with technical polish; the other, radical invention under the banner of “serious art.” Holland collapses the old hierarchy between them to argue that today’s system flattens everyone. The subtext: the gatekeepers have changed, but the pressure to be digestible hasn’t. Instead of salon juries or magazine editors, it’s branding, algorithms, merchability, and the constant demand for work that reproduces well as a thumbnail.

Coming from an illustrator, the barb carries extra bite. Illustration has always lived closer to commerce than painting, and Holland is calling out how that gravitational pull has intensified across the whole culture. “Starting their careers today” is the quiet tragedy in the line: not even genius is immune when the entry-level expectation is immediate monetizable clarity. The wit stings because it suggests something darker than “sellout” culture: a world where ambition itself gets pre-formatted into whatever pops fastest against a black background.

Quote Details

TopicArt
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Citation Formats

APA Style (7th ed.)
Holland, Brad. (2026, January 17). If they were starting their careers today, Rockwell and Picasso would probably both be painting on black velvet. FixQuotes. https://fixquotes.com/quotes/if-they-were-starting-their-careers-today-51909/

Chicago Style
Holland, Brad. "If they were starting their careers today, Rockwell and Picasso would probably both be painting on black velvet." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/if-they-were-starting-their-careers-today-51909/.

MLA Style (9th ed.)
"If they were starting their careers today, Rockwell and Picasso would probably both be painting on black velvet." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/if-they-were-starting-their-careers-today-51909/. Accessed 12 Feb. 2026.

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Brad Holland: Rockwell and Picasso on Black Velvet
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About the Author

Brad Holland

Brad Holland (born 1943) is a Illustrator from USA.

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