"If we are attacked we can only defend ourselves with guns not with butter"
About this Quote
The line is propaganda stripped down to a grocery list: guns or butter, defense or comfort. Goebbels isn’t making an argument so much as staging a moral trap. By invoking “attacked,” he front-loads the conclusion with victimhood, then narrows the policy horizon to a single “rational” response: militarization. The phrase “can only” does the heavy lifting. It pretends to describe reality while actually legislating it, converting political choice into physical necessity.
The subtext is a double inversion. First, the regime that was preparing aggression frames itself as besieged, laundering expansionism through the language of self-defense. Second, “butter” isn’t really food; it’s civilian life itself: wages, housing, leisure, dissent. Reducing social welfare to a perishable commodity makes deprivation sound temporary, even virtuous. If people grumble about shortages, the quote offers an answer that is also an accusation: you would rather eat than survive.
Historically, this kind of formulation sits squarely in the Nazi project of total mobilization, especially as Germany rearmed and the state demanded sacrifice from the home front. Goebbels, as chief manipulator of public feeling, specialized in turning anxiety into consent. The brilliance here is its bluntness: it rehearses a future of scarcity and war as if it were forced upon the nation, then uses that imagined siege to discipline the present. It’s not strategy; it’s permission-making for cruelty, sold as common sense.
The subtext is a double inversion. First, the regime that was preparing aggression frames itself as besieged, laundering expansionism through the language of self-defense. Second, “butter” isn’t really food; it’s civilian life itself: wages, housing, leisure, dissent. Reducing social welfare to a perishable commodity makes deprivation sound temporary, even virtuous. If people grumble about shortages, the quote offers an answer that is also an accusation: you would rather eat than survive.
Historically, this kind of formulation sits squarely in the Nazi project of total mobilization, especially as Germany rearmed and the state demanded sacrifice from the home front. Goebbels, as chief manipulator of public feeling, specialized in turning anxiety into consent. The brilliance here is its bluntness: it rehearses a future of scarcity and war as if it were forced upon the nation, then uses that imagined siege to discipline the present. It’s not strategy; it’s permission-making for cruelty, sold as common sense.
Quote Details
| Topic | War |
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