Science Quote by Ian Jackson

Confidence is doing a lot of work here: the kind that tries to turn a risky pivot into a foregone conclusion. Ian Jackson frames Sony's handheld push not as a gamble but as a repeatable process: make promises, deliver, job done. The cadence matters. He stacks PSOne and PS2 as evidence, then slides in PSP as the next inevitable chapter. It's corporate logic dressed up as momentum, a rhetorical move meant to reassure investors, partners, and consumers that "new market" doesn't mean "new uncertainty."

The most revealing phrase is "whole new business for us". It acknowledges the handheld space as foreign terrain - different competitors, margins, usage habits - but immediately seals that vulnerability with "we're going about it the right way". No specifics, just a claim of method. That vagueness is strategic: it projects competence without committing to measurable benchmarks. "Very rapidly" adds another layer of intent. Speed becomes a virtue in itself, implying that execution tempo will compensate for the disadvantages of entering late or challenging entrenched players.

Contextually, this sits in the early-2000s moment when Sony's console dominance made expansion feel natural, even necessary. The subtext is brand imperialism: the belief that platform success is portable, that an ecosystem can be transplanted. It's not just about hardware; it's about extending the PlayStation identity into every pocket, and treating that expansion as responsibility rather than ambition.