Life & Wisdom Quote by Kit Williams

Kit Williams is smuggling a quiet act of rebellion into a plainspoken sentence: trust your gut, not the megaphone. The line works because it frames “human instinct” as something intimate and competent, then immediately stages its enemy as a machine that hijacks attention. “If we listen” is the pressure point. It implies we usually don’t, not because we’re stupid, but because modern life is designed to keep us from hearing ourselves think.

The pairing of “need” and “want” is doing heavy moral labor. Need is finite, bodily, unglamorous; want is elastic, performative, and easily outsourced to other people’s expectations. Advertising doesn’t just sell objects here, it manufactures dissatisfaction as a lifestyle, turning the ordinary baseline of being okay into a problem in search of a product.

Then Williams lands the sharper cut: “things we can’t have.” That’s not merely about affordability. It’s about status, youth, beauty, belonging - the abstract prizes ads dangle by attaching them to sneakers, cars, or skincare. The subtext is that the real commodity is envy, and the real outcome is a population trained to experience lack as identity.

Context matters: Williams, a British author associated with imaginative, pastoral storytelling, is no technophobic scold. He’s defending a different mode of attention - slower, sensory, less mediated. The quote reads like a small manifesto for interior life in a culture that keeps trying to rent it out.