"If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude"
About this Quote
The subtext carries the stamp of a career forged in military bureaucracy and high-stakes governance, where small errors metastasize. Powell isn’t romanticizing greatness; he’s warning you that institutions and people reveal their true standards in the unglamorous moments: the briefing prepared on time, the promise kept when no one’s watching, the checklist followed when it feels tedious. “Habit” is the operative word, signaling discipline over inspiration. You don’t rise to the occasion, you default to your training.
Then comes the rhetorical pivot: “Excellence is not an exception, it is a prevailing attitude.” That’s not just motivational; it’s political. It reframes excellence from a résumé bullet into a culture, something that can be modeled, enforced, and expected. In a public life where “good enough” is often rewarded and accountability gets diluted, Powell’s formulation is a quiet rebuke: if excellence only appears in crises, it’s theater, not competence. The line sells a philosophy of reliability - and, implicitly, a standard for leaders who want trust without demanding applause.
Quote Details
| Topic | Habits |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Powell, Colin. (n.d.). If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude. FixQuotes. https://fixquotes.com/quotes/if-you-are-going-to-achieve-excellence-in-big-23299/
Chicago Style
Powell, Colin. "If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/if-you-are-going-to-achieve-excellence-in-big-23299/.
MLA Style (9th ed.)
"If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude." FixQuotes, https://fixquotes.com/quotes/if-you-are-going-to-achieve-excellence-in-big-23299/. Accessed 2 Feb. 2026.












