"If you believe in yourself and have dedication and pride - and never quit, you'll be a winner. The price of victory is high but so are the rewards"
About this Quote
The subtext is a bargain with discomfort. "Never quit" isn’t just perseverance; it’s a social contract. On a team, quitting is betrayal. "Pride" functions as both fuel and discipline: you work harder not only to succeed, but to avoid letting down the people who’ve invested in you. That’s why he pairs "price" and "rewards" like they’re objective market terms. He’s naturalizing sacrifice as common sense, making the grind feel inevitable, even righteous.
Context matters: Bryant’s Alabama era helped define the mythology of Southern football, where winning wasn’t entertainment so much as civic religion. In that world, "winner" doubles as a proxy for worth. The line’s power is also its danger: it flattens structural advantages, injuries, luck, and unequal starting lines into a single narrative of will. Still, as a coaching credo, it works because it’s executable. You can’t always control outcomes, but you can control effort, endurance, and the daily decision not to tap out. Bryant turns that into a religion of routine.
Quote Details
| Topic | Never Give Up |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bryant, Paul. (2026, January 16). If you believe in yourself and have dedication and pride - and never quit, you'll be a winner. The price of victory is high but so are the rewards. FixQuotes. https://fixquotes.com/quotes/if-you-believe-in-yourself-and-have-dedication-108738/
Chicago Style
Bryant, Paul. "If you believe in yourself and have dedication and pride - and never quit, you'll be a winner. The price of victory is high but so are the rewards." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/if-you-believe-in-yourself-and-have-dedication-108738/.
MLA Style (9th ed.)
"If you believe in yourself and have dedication and pride - and never quit, you'll be a winner. The price of victory is high but so are the rewards." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/if-you-believe-in-yourself-and-have-dedication-108738/. Accessed 19 Feb. 2026.






