"If you bore them to death and say, this hurts me more than it hurts you, #A, they're not going to believe it, and #B, they're going to invest their time in other things anyway"
About this Quote
The quote works because it names two quiet truths teachers often avoid. First, the credibility gap: students can smell self-justifying discipline, especially when it’s delivered as martyrdom. “It hurts me more than it hurts you” is adult theater, meant to launder authority into compassion. Sternberg calls that bluff. Second, the market reality: even in a classroom, attention isn’t captive the way institutions like to pretend. Students always have alternatives, if not physically then mentally - phones, daydreams, other ambitions, other selves. The threat isn’t rebellion; it’s exit.
As an educator-psychologist associated with creativity and “successful intelligence,” Sternberg is also arguing against a narrow, pain-based model of rigor. Difficulty can be meaningful; drudgery is just unpriced cost. His intent is less to entertain than to warn: if you can’t articulate the purpose of what you’re asking students to do in a way that respects their time, they’ll treat your class like any other low-value content and scroll past.
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Citation Formats
APA Style (7th ed.)
Sternberg, Robert. (2026, January 15). If you bore them to death and say, this hurts me more than it hurts you, #A, they're not going to believe it, and #B, they're going to invest their time in other things anyway. FixQuotes. https://fixquotes.com/quotes/if-you-bore-them-to-death-and-say-this-hurts-me-75510/
Chicago Style
Sternberg, Robert. "If you bore them to death and say, this hurts me more than it hurts you, #A, they're not going to believe it, and #B, they're going to invest their time in other things anyway." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/if-you-bore-them-to-death-and-say-this-hurts-me-75510/.
MLA Style (9th ed.)
"If you bore them to death and say, this hurts me more than it hurts you, #A, they're not going to believe it, and #B, they're going to invest their time in other things anyway." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/if-you-bore-them-to-death-and-say-this-hurts-me-75510/. Accessed 12 Feb. 2026.





