"If you can build a business up big enough, it's respectable"
About this Quote
Rogers was a performer who made a career out of sounding folksy while slipping a blade between the ribs of public hypocrisy. The line arrives in an early 20th-century America that had already watched robber barons rebrand as philanthropists and civic leaders: consolidation as salvation, monopoly as “efficiency,” predatory tactics laundered into prestige once the enterprise got too large to ignore. Size creates inevitability; inevitability creates deference. People stop asking how the money was made and start asking for an invite.
The subtext is about narrative control. When an operation is small, it’s “shady” or “schemey”; when it’s large, it’s “an institution.” The same aggression that reads as grubby at street level becomes “ambition” at corporate altitude. Rogers also needles the audience’s complicity: respectability isn’t bestowed by courts alone, but by neighbors, newspapers, and politicians eager to stand near success.
It still works because it captures a recurring American bargain: we’ll forgive almost anything if it comes with jobs, headlines, and the comforting illusion that bigness equals legitimacy.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rogers, Will. (2026, January 18). If you can build a business up big enough, it's respectable. FixQuotes. https://fixquotes.com/quotes/if-you-can-build-a-business-up-big-enough-its-11010/
Chicago Style
Rogers, Will. "If you can build a business up big enough, it's respectable." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/if-you-can-build-a-business-up-big-enough-its-11010/.
MLA Style (9th ed.)
"If you can build a business up big enough, it's respectable." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/if-you-can-build-a-business-up-big-enough-its-11010/. Accessed 13 Feb. 2026.







