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Love Quote by Lord Chesterfield

"If you can once engage people's pride, love, pity, ambition on your side, you need not fear what their reason can do against you"

About this Quote

Politics isn’t won by out-arguing your opponent; it’s won by recruiting the audience’s ego. Chesterfield’s line reads like an 18th-century user manual for power, and that’s exactly the point. He treats “reason” not as the crown of human judgment but as an overrated regulator, easily overruled once the hotter circuits are activated: pride, love, pity, ambition. The sentence is built like a trapdoor. “Once” signals a single successful move is enough; “on your side” turns emotions into enlisted troops; “need not fear” reduces rational critique to an afterthought. He’s not praising manipulation so much as describing the operating system of public life with cold clarity.

The subtext is almost brutish in its candor: people defend what flatters them. Pride is the master key because it makes persuasion feel like self-respect. Pity offers moral permission to suspend skepticism. Ambition creates buy-in: if your ascent is tied to mine, your reasoning will conveniently align. Love is the softest word here, but in Chesterfield’s hands it’s still a lever, a way to bind loyalty beyond evidence.

Context matters. Chesterfield was a statesman and a famed author of letters on social advancement - a world where patronage, reputation, and courtly performance mattered as much as policy. In that environment, “reason” was rarely a neutral referee; it was the brief filed after alliances were formed. The quote’s intent is less inspirational than diagnostic: if you want to move people, stop arguing like a philosopher and start thinking like a strategist.

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How Emotion Shapes Persuasion: Chesterfield on Pride and Reason
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About the Author

Lord Chesterfield

Lord Chesterfield (September 22, 1694 - March 24, 1773) was a Statesman from United Kingdom.

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