"If you can't describe what you are doing as a process, you don't know what you're doing"
About this Quote
The intent is corrective. Deming spent his career watching organizations confuse activity with understanding: meetings mistaken for progress, heroics substituted for systems, “best efforts” offered where measurement and redesign were needed. By forcing a process description, he forces accountability without moralizing. You can’t hide behind talent, seniority, or good intentions when the work can’t be repeated reliably.
The subtext is also anti-ego. People love the romance of intuition; Deming’s worldview treats intuition as, at best, an early draft. The real standard is whether your method survives contact with other humans on other days. Can someone else run it? Can you predict outcomes? Can you learn from variation rather than scapegoat individuals?
Context matters: postwar industrial quality, statistical thinking, and the rise of modern management. In that world, “process” is power. It’s how you turn craft into capability, and capability into trust. Deming isn’t just critiquing ignorance; he’s indicting organizations that reward it.
Quote Details
| Topic | Management |
|---|---|
| Source | Later attribution: So Good They Call You a Fake (Joshua Lisec, 2023) modern compilationISBN: 9798988347408 · ID: rqfBEAAAQBAJ
Evidence:
... If you can't describe what you are doing as a process , you don't know what you're doing . " W. Edwards Deming I wasn't supposed to write this book you've been reading . If you look up the top 0.01 percent of ghostwriters those who ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Deming, W. Edwards. (2026, February 18). If you can't describe what you are doing as a process, you don't know what you're doing. FixQuotes. https://fixquotes.com/quotes/if-you-cant-describe-what-you-are-doing-as-a-2254/
Chicago Style
Deming, W. Edwards. "If you can't describe what you are doing as a process, you don't know what you're doing." FixQuotes. February 18, 2026. https://fixquotes.com/quotes/if-you-cant-describe-what-you-are-doing-as-a-2254/.
MLA Style (9th ed.)
"If you can't describe what you are doing as a process, you don't know what you're doing." FixQuotes, 18 Feb. 2026, https://fixquotes.com/quotes/if-you-cant-describe-what-you-are-doing-as-a-2254/. Accessed 29 Mar. 2026.





