"If you can't make it good, at least make it look good"
About this Quote
Pragmatism with a smirk: if excellence is out of reach, aesthetics can still buy you time. Coming from Bill Gates, this line lands less like an artist’s credo and more like a product strategy whispered during a deadline crunch. It’s the Silicon Valley admission most companies won’t say out loud: perception is a feature, and presentation can outrun substance long enough to ship, sell, and iterate.
The intent is tactical. “Good” is the ideal - clean code, robust engineering, elegant solutions. “Look good” is the workaround - polish the interface, tighten the demo, smooth the rough edges users will notice first. Gates’s era at Microsoft was defined by relentless competition, fast release cycles, and the reality that software rarely emerges fully formed. In that environment, making something “look good” isn’t pure deception; it’s triage. You prioritize what the customer experiences, because that’s what determines adoption.
The subtext is also a warning about power: the people who control the frame often control the verdict. A slick veneer can mask fragility, yes, but it can also make a new idea legible. The quote lives in the tension between marketing and engineering, between truth and usability. It’s funny because it’s slightly immoral - and recognizable because it’s how modern tech (and modern work) often operates: ship the story, then scramble to make the story real.
The intent is tactical. “Good” is the ideal - clean code, robust engineering, elegant solutions. “Look good” is the workaround - polish the interface, tighten the demo, smooth the rough edges users will notice first. Gates’s era at Microsoft was defined by relentless competition, fast release cycles, and the reality that software rarely emerges fully formed. In that environment, making something “look good” isn’t pure deception; it’s triage. You prioritize what the customer experiences, because that’s what determines adoption.
The subtext is also a warning about power: the people who control the frame often control the verdict. A slick veneer can mask fragility, yes, but it can also make a new idea legible. The quote lives in the tension between marketing and engineering, between truth and usability. It’s funny because it’s slightly immoral - and recognizable because it’s how modern tech (and modern work) often operates: ship the story, then scramble to make the story real.
Quote Details
| Topic | Witty One-Liners |
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