"If you do big things they print your face, and if you do little things they only print your thumbs"
About this Quote
The line lands because it plays on a newsroom reality Baer knew intimately. Early 20th-century journalism was becoming more visual and more brand-driven: photos, bylines, personality columns, the rise of the public “figure.” Editors didn’t just report events; they manufactured recognizability. Baer’s contrast is absurdly physical, which keeps the critique from sounding moralistic. We laugh at the image of a paper dutifully printing thumbs, but the laugh sticks because it’s how institutions often treat ordinary effort: measurable, attributable, but not worth remembering.
Subtext: bigness isn’t purely about impact; it’s about legibility to the media machine. “Big things” are the acts that fit a headline and a portrait. “Little things” might be the countless, necessary tasks that keep society running, yet they don’t come with a story the public can pin to a face. Baer is warning that visibility and value drift apart, and that the press can make that drift feel natural.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Baer, Bugs. (2026, January 16). If you do big things they print your face, and if you do little things they only print your thumbs. FixQuotes. https://fixquotes.com/quotes/if-you-do-big-things-they-print-your-face-and-if-121949/
Chicago Style
Baer, Bugs. "If you do big things they print your face, and if you do little things they only print your thumbs." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/if-you-do-big-things-they-print-your-face-and-if-121949/.
MLA Style (9th ed.)
"If you do big things they print your face, and if you do little things they only print your thumbs." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/if-you-do-big-things-they-print-your-face-and-if-121949/. Accessed 12 Feb. 2026.




