"If you do big things they print your face, and if you do little things they only print your thumbs"
About this Quote
Fame, Baer suggests, is a technology of selective magnification: do something “big” and the world enlarges you into a face; do something “little” and you’re reduced to a set of thumbs, anonymous and interchangeable. It’s a joke with teeth, because it treats publicity not as a reward but as a crude measuring device. The “face” is personhood, narrative, charisma, the whole flattering package a public can recognize and mythologize. “Thumbs” are mere proof-of-work: the parts that touched the labor, the utilitarian appendage that can be filed away in the record without granting you an identity.
The line lands because it plays on a newsroom reality Baer knew intimately. Early 20th-century journalism was becoming more visual and more brand-driven: photos, bylines, personality columns, the rise of the public “figure.” Editors didn’t just report events; they manufactured recognizability. Baer’s contrast is absurdly physical, which keeps the critique from sounding moralistic. We laugh at the image of a paper dutifully printing thumbs, but the laugh sticks because it’s how institutions often treat ordinary effort: measurable, attributable, but not worth remembering.
Subtext: bigness isn’t purely about impact; it’s about legibility to the media machine. “Big things” are the acts that fit a headline and a portrait. “Little things” might be the countless, necessary tasks that keep society running, yet they don’t come with a story the public can pin to a face. Baer is warning that visibility and value drift apart, and that the press can make that drift feel natural.
The line lands because it plays on a newsroom reality Baer knew intimately. Early 20th-century journalism was becoming more visual and more brand-driven: photos, bylines, personality columns, the rise of the public “figure.” Editors didn’t just report events; they manufactured recognizability. Baer’s contrast is absurdly physical, which keeps the critique from sounding moralistic. We laugh at the image of a paper dutifully printing thumbs, but the laugh sticks because it’s how institutions often treat ordinary effort: measurable, attributable, but not worth remembering.
Subtext: bigness isn’t purely about impact; it’s about legibility to the media machine. “Big things” are the acts that fit a headline and a portrait. “Little things” might be the countless, necessary tasks that keep society running, yet they don’t come with a story the public can pin to a face. Baer is warning that visibility and value drift apart, and that the press can make that drift feel natural.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
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