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Daily Inspiration Quote by Bugs Baer

"If you do big things they print your face, and if you do little things they only print your thumbs"

About this Quote

Fame, Baer suggests, is a technology of selective magnification: do something “big” and the world enlarges you into a face; do something “little” and you’re reduced to a set of thumbs, anonymous and interchangeable. It’s a joke with teeth, because it treats publicity not as a reward but as a crude measuring device. The “face” is personhood, narrative, charisma, the whole flattering package a public can recognize and mythologize. “Thumbs” are mere proof-of-work: the parts that touched the labor, the utilitarian appendage that can be filed away in the record without granting you an identity.

The line lands because it plays on a newsroom reality Baer knew intimately. Early 20th-century journalism was becoming more visual and more brand-driven: photos, bylines, personality columns, the rise of the public “figure.” Editors didn’t just report events; they manufactured recognizability. Baer’s contrast is absurdly physical, which keeps the critique from sounding moralistic. We laugh at the image of a paper dutifully printing thumbs, but the laugh sticks because it’s how institutions often treat ordinary effort: measurable, attributable, but not worth remembering.

Subtext: bigness isn’t purely about impact; it’s about legibility to the media machine. “Big things” are the acts that fit a headline and a portrait. “Little things” might be the countless, necessary tasks that keep society running, yet they don’t come with a story the public can pin to a face. Baer is warning that visibility and value drift apart, and that the press can make that drift feel natural.

Quote Details

TopicWitty One-Liners
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If you do big things they print your face - Bugs Baer
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About the Author

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Bugs Baer (1886 - 1969) was a Journalist from USA.

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