"If you feel like it's difficult to change, you will probably have a harder time succeeding"
About this Quote
Change is framed here less as a corporate slogan than as a self-fulfilling prophecy: if you narrate transformation as painful, you bake resistance into the process. Andrea Jung’s line works because it targets the quiet saboteur in professional life - not incompetence, not lack of opportunity, but the story you tell yourself about effort. “If you feel like” sounds soft, almost permissive, yet it’s doing hard diagnostic work: your perception becomes an input that predicts performance. The subtext is managerial and psychological at once. Jung isn’t promising that change will be easy; she’s warning that treating it as inherently difficult becomes a strategic disadvantage.
Coming from a business leader, the intent reads like culture-setting. It’s advice aimed at organizations as much as individuals: companies that regard pivoting as trauma tend to move slower, spend more political capital, and tolerate less experimentation. “Succeeding” is left conspicuously vague, which is part of the quote’s utility. In corporate life, success can mean hitting numbers, surviving restructuring, or staying relevant when markets shift. The ambiguity lets it travel across contexts - a rebrand, a digital transformation, a personal career reinvention.
There’s also a subtle accountability move here. By locating the obstacle in “feelings,” the quote nudges listeners away from externalizing blame (the market, the boss, the timing) and toward examining mindset as a performance lever. It’s motivational, yes, but also a demand: adaptability isn’t a personality trait; it’s a professional requirement.
Coming from a business leader, the intent reads like culture-setting. It’s advice aimed at organizations as much as individuals: companies that regard pivoting as trauma tend to move slower, spend more political capital, and tolerate less experimentation. “Succeeding” is left conspicuously vague, which is part of the quote’s utility. In corporate life, success can mean hitting numbers, surviving restructuring, or staying relevant when markets shift. The ambiguity lets it travel across contexts - a rebrand, a digital transformation, a personal career reinvention.
There’s also a subtle accountability move here. By locating the obstacle in “feelings,” the quote nudges listeners away from externalizing blame (the market, the boss, the timing) and toward examining mindset as a performance lever. It’s motivational, yes, but also a demand: adaptability isn’t a personality trait; it’s a professional requirement.
Quote Details
| Topic | Embrace Change |
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