"If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us"
About this Quote
The subtext is classic mid-century American self-help with a business suit on: discipline isn’t merely a means to money or status, it’s a moral technology. “Goals” and “plans” aren’t neutral tools; they’re character factories. By personifying them (“your goals will go to work on you”), Rohn smuggles in a comforting belief: motivation can be outsourced to structure. Set the right target, adopt the right system, and the system will carry you when willpower runs out.
Context matters. Rohn rose as a motivational entrepreneur in the late 20th-century boom of seminars, sales culture, and personal responsibility rhetoric. In that world, the promise isn’t just success; it’s identity change that looks like success. The line “Whatever good things we build end up building us” is the soft landing, broad enough to apply to careers, habits, even relationships, while keeping the entrepreneurial frame intact: build assets, build yourself.
It works because it turns anxiety about self-control into a reciprocal relationship. You’re not alone with your ambition. Your ambition, properly engineered, becomes your partner - and your manager.
Quote Details
| Topic | Goal Setting |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Rohn, Jim. (n.d.). If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us. FixQuotes. https://fixquotes.com/quotes/if-you-go-to-work-on-your-goals-your-goals-will-16693/
Chicago Style
Rohn, Jim. "If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/if-you-go-to-work-on-your-goals-your-goals-will-16693/.
MLA Style (9th ed.)
"If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us." FixQuotes, https://fixquotes.com/quotes/if-you-go-to-work-on-your-goals-your-goals-will-16693/. Accessed 2 Feb. 2026.







