"If you have to forecast, forecast often"
About this Quote
The joke is that “forecast often” is the opposite of what forecasters sell. Institutions want certainty at budget time, investors want a clean narrative, the media wants a number. Frequent forecasting turns prophecy into a running log of revisions, which exposes the hidden machinery: the assumptions, the shifting baselines, the incentives to sound confident. It’s a subtle push toward humility, but also toward accountability. If you update constantly, your errors become visible as patterns rather than one-off “unforeseeable” events.
There’s also a bureaucratic wink here. In the real economy, forecasts are often less about truth than about coordination and cover: a shared estimate that lets organizations act and later justify their actions. Forecast often, and you dilute the political power of any single forecast, turning it from a weapon into a tool.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Fiedler, Edgar R. (2026, January 14). If you have to forecast, forecast often. FixQuotes. https://fixquotes.com/quotes/if-you-have-to-forecast-forecast-often-171155/
Chicago Style
Fiedler, Edgar R. "If you have to forecast, forecast often." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/if-you-have-to-forecast-forecast-often-171155/.
MLA Style (9th ed.)
"If you have to forecast, forecast often." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/if-you-have-to-forecast-forecast-often-171155/. Accessed 13 Feb. 2026.









