"If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on"
About this Quote
The subtext is classic Jobs: intuition over consensus, taste over spreadsheets, conviction over credentials. “You’ll know when you find it” elevates gut feeling to a kind of truth technology, the same logic behind Apple’s insistence that consumers don’t always know what they want until you show them. It’s also a soft rebuke to incrementalism. Settling is framed not as prudence but as emotional self-betrayal.
Context matters: the quote lands in the 2005 Stanford commencement address, at peak “follow your passion” culture, when Silicon Valley was busy turning personal fulfillment into an economic strategy. Jobs’ romantic metaphor does double duty. It makes work sound intimate and sacred, and it makes loyalty to the right “relationship” (a craft, a company, a calling) feel more important than loyalty to institutions.
The closing promise - “better and better as the years roll on” - isn’t naive optimism so much as a product philosophy: real love, like great design, rewards obsessive iteration. It’s comfort and provocation in one sentence: keep moving, but move toward something you’d commit to for decades.
Quote Details
| Topic | Career |
|---|---|
| Source | Steve Jobs, Stanford University Commencement Address (2005) — official transcript of the June 2005 speech. |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Jobs, Steve. (n.d.). If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. FixQuotes. https://fixquotes.com/quotes/if-you-havent-found-it-yet-keep-looking-dont-41884/
Chicago Style
Jobs, Steve. "If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/if-you-havent-found-it-yet-keep-looking-dont-41884/.
MLA Style (9th ed.)
"If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on." FixQuotes, https://fixquotes.com/quotes/if-you-havent-found-it-yet-keep-looking-dont-41884/. Accessed 2 Feb. 2026.








