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Love Quote by Steve Jobs

"If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on"

About this Quote

Jobs sells restlessness as a virtue, dressing impatience in the language of romance. On the surface it reads like commencement-season encouragement, but the intent is more specific: to authorize ambition that feels risky, even socially impolite. “Don’t settle” isn’t only career advice; it’s a moral permission slip to reject the stable job, the safe product, the predictable life. Coming from a man who was famously ousted from Apple and later returned, the line smuggles in a personal mythology: the detour was not just survivable, it was necessary.

The subtext is classic Jobs: intuition over consensus, taste over spreadsheets, conviction over credentials. “You’ll know when you find it” elevates gut feeling to a kind of truth technology, the same logic behind Apple’s insistence that consumers don’t always know what they want until you show them. It’s also a soft rebuke to incrementalism. Settling is framed not as prudence but as emotional self-betrayal.

Context matters: the quote lands in the 2005 Stanford commencement address, at peak “follow your passion” culture, when Silicon Valley was busy turning personal fulfillment into an economic strategy. Jobs’ romantic metaphor does double duty. It makes work sound intimate and sacred, and it makes loyalty to the right “relationship” (a craft, a company, a calling) feel more important than loyalty to institutions.

The closing promise - “better and better as the years roll on” - isn’t naive optimism so much as a product philosophy: real love, like great design, rewards obsessive iteration. It’s comfort and provocation in one sentence: keep moving, but move toward something you’d commit to for decades.

Quote Details

TopicCareer
SourceSteve Jobs, Stanford University Commencement Address (2005) — official transcript of the June 2005 speech.
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Citation Formats

APA Style (7th ed.)
Jobs, Steve. (n.d.). If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. FixQuotes. https://fixquotes.com/quotes/if-you-havent-found-it-yet-keep-looking-dont-41884/

Chicago Style
Jobs, Steve. "If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/if-you-havent-found-it-yet-keep-looking-dont-41884/.

MLA Style (9th ed.)
"If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on." FixQuotes, https://fixquotes.com/quotes/if-you-havent-found-it-yet-keep-looking-dont-41884/. Accessed 2 Feb. 2026.

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About the Author

Steve Jobs

Steve Jobs (February 24, 1955 - October 5, 2011) was a Businessman from USA.

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