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Success Quote by Soichiro Honda

"If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don't particularly like"

About this Quote

Honda is smuggling a tough little moral into the language of management: your gut is not a talent detector, it is a mirror. The first line punctures the cozy myth of the founder-genius who can “spot greatness.” If you only hire people you understand, you’re really hiring for familiarity: shared assumptions, shared temperament, shared blind spots. The payoff is mediocrity by replication, a company engineered to orbit the ego of whoever’s in charge.

The second line sharpens into something more uncomfortable: competence often arrives wearing the wrong personality. “Those you don’t particularly like” isn’t about tolerating jerks for the sake of output; it’s about recognizing how quickly preference disguises itself as principle. Leaders routinely confuse “I’d have a beer with them” with “they’ll build what I can’t.” Honda, an engineer-entrepreneur who built a global brand by outthinking established players, knew that breakthroughs come from friction: people who argue differently, notice different failures, insist on different standards.

The subtext is also a warning about power. When leaders hire in their own image, they create a court, not a company. Hiring people who challenge you requires emotional stamina: letting yourself be corrected, outshone, even mildly irritated, without retaliating. Honda frames that discomfort as a strategic advantage. The best teams aren’t harmonious; they’re intelligently misaligned, united by the work rather than the boss’s tastes.

Quote Details

TopicTeam Building
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Citation Formats

APA Style (7th ed.)
Honda, Soichiro. (2026, January 15). If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don't particularly like. FixQuotes. https://fixquotes.com/quotes/if-you-hire-only-those-people-you-understand-the-110405/

Chicago Style
Honda, Soichiro. "If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don't particularly like." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/if-you-hire-only-those-people-you-understand-the-110405/.

MLA Style (9th ed.)
"If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don't particularly like." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/if-you-hire-only-those-people-you-understand-the-110405/. Accessed 12 Feb. 2026.

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About the Author

Soichiro Honda

Soichiro Honda (November 17, 1906 - August 5, 1991) was a Businessman from Japan.

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