"If you look at the various strategies available for dealing with a new technology, sticking your head in the sand is not the most plausible strategy"
About this Quote
The intent is less cheerleading for innovation than a warning about predictable human behavior. New technology arrives unevenly, threatening existing power, revenue, and moral comfort. The first response is often performative skepticism: regulators delay, incumbents lobby, the public argues about hypotheticals while the thing becomes real anyway. Merkle’s subtext is that technological change is not primarily a debate you win; it’s a condition you adapt to. You can shape outcomes, but you can’t un-invent the invention.
Context matters because Merkle is closely associated with cryptography and futurist-leaning tech culture, domains where “ignore it” has historically been a catastrophic stance. Encryption didn’t disappear because governments disliked it; digital networks didn’t slow down because gatekeepers felt uneasy; AI won’t wait for consensus. His sentence nudges the reader toward the only adult posture available: engage early, set norms, build defenses, and accept that refusal is still a choice, just an expensive one.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Merkle, Ralph. (2026, January 16). If you look at the various strategies available for dealing with a new technology, sticking your head in the sand is not the most plausible strategy. FixQuotes. https://fixquotes.com/quotes/if-you-look-at-the-various-strategies-available-89254/
Chicago Style
Merkle, Ralph. "If you look at the various strategies available for dealing with a new technology, sticking your head in the sand is not the most plausible strategy." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/if-you-look-at-the-various-strategies-available-89254/.
MLA Style (9th ed.)
"If you look at the various strategies available for dealing with a new technology, sticking your head in the sand is not the most plausible strategy." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/if-you-look-at-the-various-strategies-available-89254/. Accessed 7 Feb. 2026.





