Science Quote by Maxwell Maltz

A self-help line dressed in the cool lab coat of a "scientist", Maltz’s sentence sells consolation without quite admitting it’s selling anything. The promise is blunt: loneliness is optional. But the real move is rhetorical triage. Instead of treating loneliness as a social condition with economic and cultural causes, it reframes it as a relationship problem between you and you. That’s not merely comforting; it’s strategically empowering. If the remedy lives inside your own mind, you don’t have to wait for anyone to call back.

Maltz wrote in a mid-century American context that prized self-reliance and personal reinvention, the era of the self as a project. His broader work in psycho-cybernetics leaned on the prestige of systems thinking and behavioral training, translating messy feelings into something like an adjustable mechanism. "Make friends" is a canny verb: friendship implies warmth, forgiveness, and patience, not just stoic endurance. It suggests an internal shift from hostile self-surveillance to companionship, from an inner critic to an inner ally.

The subtext is also a quiet warning. If you don’t befriend yourself, you’ll remain dependent on external validation and vulnerable to abandonment. The line flatters the reader with agency while nudging them toward a discipline: cultivate a stable inner life, and the world’s indifference loses leverage.

Still, the idea has an edge. It risks turning a collective ache into a private homework assignment. Its power lies in that tension: liberation through self-attachment, and a distinctly modern invitation to outsource less of your belonging.