Success Quote by Jerry Greenfield

Greenfield is smuggling a moral argument into the language of the boardroom: “open up the mind” isn’t New Age fluff so much as a demand that business stop treating profit and social impact as rival departments. The line works because it refuses the traditional trade-off story. Instead of “profits versus principles,” he offers a third frame: innovation as the bridge that makes the conflict feel outdated, even a little unimaginative.

The phrasing is telling. “Opportunity” and “limitless” belong to the optimistic dialect of entrepreneurship, where constraints are mostly failures of imagination. By coupling “profits and social conditions” in one breath, he normalizes the idea that a company can be designed to do both, not by charity after the fact, but by engineering it into the model. That’s the subtextual flex: social responsibility isn’t a cost center, it’s an R&D prompt.

Context matters here. Greenfield, as co-founder of Ben & Jerry’s, comes from a brand that turned values into product identity, proving that “do good” could be marketable without sounding like penance. The quote reads like a rebuttal to corporate cynicism and activist suspicion at once: to executives, it sells ethics as growth; to skeptics, it insists impact can be structural rather than performative.

Even the last clause, “It’s a process,” lowers the stakes in a strategic way. He’s not promising purity; he’s promising iteration. That’s how you make idealism operational: call it innovation, and invite people to build rather than confess.