"If you really want to be competitive in today's market you have to be in movies that make money"
About this Quote
The subtext is especially pointed coming from an actress who’s carried both cultural milestone status and the industry’s whiplash. Berry has been celebrated as exceptional, then treated as expendable the moment a project underperforms. So “movies that make money” isn’t a crass artistic surrender; it’s a survival strategy in a system where women, and particularly Black women, are more likely to be treated as “risk” than as “investment.” A box-office hit becomes a shield. It buys you options, meeting rooms, better scripts, fewer humiliating negotiations.
The sentence also admits how narrow the definition of “competitive” has become. Not “in movies that matter,” not “in movies that last,” but movies that return capital quickly and loudly. Berry’s candor punctures the myth that careers are built on merit alone. She’s talking about the modern marketplace where identity branding, franchise gravity, and global ticket sales determine who gets to keep playing at the top of the call sheet.
Quote Details
| Topic | Career |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Berry, Halle. (2026, January 16). If you really want to be competitive in today's market you have to be in movies that make money. FixQuotes. https://fixquotes.com/quotes/if-you-really-want-to-be-competitive-in-todays-95793/
Chicago Style
Berry, Halle. "If you really want to be competitive in today's market you have to be in movies that make money." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/if-you-really-want-to-be-competitive-in-todays-95793/.
MLA Style (9th ed.)
"If you really want to be competitive in today's market you have to be in movies that make money." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/if-you-really-want-to-be-competitive-in-todays-95793/. Accessed 13 Feb. 2026.

