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Success Quote by James Goldsmith

"If you see a bandwagon, it's too late"

About this Quote

Goldsmith’s line is a predator’s warning disguised as a shrug. A “bandwagon” isn’t just a trend; it’s a public signal that the easy money has already been harvested. The moment everyone can see the opportunity, the price has been bid up, the risk has been socialized, and the insiders are quietly looking for the exits. In eight words, he mocks the comforting myth that markets reward the merely attentive. They reward the early, the skeptical, and the well-positioned.

The intent is brutally practical: don’t confuse visibility with value. Goldsmith, a financier famous for raids and contrarian bets, is speaking from a world where information asymmetry is oxygen. His subtext is that consensus is not a guide but a trap. The bandwagon is what the crowd climbs onto when it needs a story to justify arriving late. Once the narrative is loud enough to be shared at dinner parties, it’s loud enough to be priced in.

It also carries a faintly moral cynicism: by the time a phenomenon becomes fashionable, participation is less about conviction than about fear of missing out. That’s why the phrase lands. It frames “late” not as minutes or quarters, but as a structural disadvantage - you’re playing a game whose rules have already shifted. Read as cultural critique, it’s the same logic behind hype cycles in tech, wellness, politics: when something becomes a mass identity, it’s no longer an edge. It’s a market.

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TopicWitty One-Liners
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If You See a Bandwagon, It Is Too Late - James Goldsmith
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About the Author

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James Goldsmith (February 26, 1933 - July 18, 1997) was a Businessman from France.

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