Time & Perspective Quote by Bo Bennett

The joke lands because it weaponizes a brand-name confusion into a quick IQ test for civic literacy. “Lincoln” is both a car and a president; Bennett’s line pretends, for a beat, that someone might sincerely believe the 16th president got his place in the pantheon by designing luxury sedans. That deliberately absurd premise is the bait. The hook is the casual insult that follows: if you’re making that mistake, you don’t need a new opinion, you need remedial history.

Bennett writes like a businessman because the quote behaves like a productivity maxim. It’s less interested in Lincoln than in epistemic hygiene: stop freewheeling through the world on vibes and half-remembered trivia; allocate “a few hours” to basic research. The specificity of the time budget matters. He’s not calling for a degree or a pilgrimage to the archives, just a modest investment with a high return. That’s self-help logic disguised as a punchline.

The subtext is cultural and a little scolding: modern life floods you with brand associations, trivia fragments, and meme-level “knowledge,” and it’s easy to confuse recognition with understanding. By choosing Lincoln - arguably the most famous American name - and pairing it with something as consumerist as a town car, Bennett frames ignorance as not just embarrassing but symptomatic of a society that remembers logos more reliably than legacy.