"If you wait for opportunities to occur, you will be one of the crowd"
About this Quote
As a psychologist best known for lateral thinking, de Bono is arguing against the default cognitive mode: pattern-following, permission-seeking, and the comforting belief that the world hands out openings to the deserving. “Opportunities” are treated like weather systems that “occur.” His subtext is that this is a category error. Opportunities aren’t events; they’re constructions - often manufactured by reframing constraints, asking the question nobody asked, or moving first before the rules harden.
The quote also carries a quiet critique of meritocratic mythology. Waiting is what institutions reward: get the credential, follow the ladder, submit the application, stand in line. De Bono’s point is that crowds form exactly where the script is clearest. If you want a different outcome, you can’t rely on the same cues everyone else is relying on.
What makes it work is its compression: no pep, no blueprint, just a social consequence. He motivates through status and identity - a reminder that creativity isn’t a personality trait, it’s a behavioral posture.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bono, Edward de. (2026, January 17). If you wait for opportunities to occur, you will be one of the crowd. FixQuotes. https://fixquotes.com/quotes/if-you-wait-for-opportunities-to-occur-you-will-65614/
Chicago Style
Bono, Edward de. "If you wait for opportunities to occur, you will be one of the crowd." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/if-you-wait-for-opportunities-to-occur-you-will-65614/.
MLA Style (9th ed.)
"If you wait for opportunities to occur, you will be one of the crowd." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/if-you-wait-for-opportunities-to-occur-you-will-65614/. Accessed 12 Feb. 2026.









