"If you want to be successful on YouTube, you have to be obsessed"
About this Quote
The intent is practical - he’s describing the work pattern that built his brand: relentless iteration, audience testing, thumbnail math, retention graphs, reinvestment at a scale that turns videos into mini-studios. But the subtext is cultural: YouTube has become an economy where personality is a product and attention is the currency, so the labor isn’t just hours spent editing. It’s a constant mental occupation, a life organized around performance metrics and the next escalation. “Obsessed” normalizes that totalizing mindset as the entry fee.
Coming from MrBeast, the quote carries the credibility of results and the politics of survivorship. It implies a meritocracy - grind hard enough, learn fast enough, want it badly enough - while quietly dodging how platform visibility is uneven, how burnout is common, how a few hits can change everything. Still, it works because it’s honest about the medium’s brutality: YouTube doesn’t merely host ambition; it audits it, daily, in public.
Quote Details
| Topic | Success |
|---|---|
| Source | Colin and Samir , Interview with MrBeast (YouTube, 2022) |
| Cite |
Citation Formats
APA Style (7th ed.)
MrBeast. (2026, January 24). If you want to be successful on YouTube, you have to be obsessed. FixQuotes. https://fixquotes.com/quotes/if-you-want-to-be-successful-on-youtube-you-have-184107/
Chicago Style
MrBeast. "If you want to be successful on YouTube, you have to be obsessed." FixQuotes. January 24, 2026. https://fixquotes.com/quotes/if-you-want-to-be-successful-on-youtube-you-have-184107/.
MLA Style (9th ed.)
"If you want to be successful on YouTube, you have to be obsessed." FixQuotes, 24 Jan. 2026, https://fixquotes.com/quotes/if-you-want-to-be-successful-on-youtube-you-have-184107/. Accessed 12 Feb. 2026.





