"If you want to establish an international presence, you can't do so from New York. You need the consecration of Paris"
About this Quote
Coming from a designer who built a global career while working the American system, the remark has a sly, almost rueful clarity. It’s not anti-New York; it’s an admission that American fashion, especially in the late 20th century, was often treated as energetic, commercial, and slightly suspect next to Europe’s self-appointed aristocracy of style. “Consecration” is a pointed word choice: it frames Paris as a church and designers as seekers of blessing. That religious metaphor tells you what’s at stake - not sales, but sanctification.
The context is an era when fashion’s international “presence” depended on being seen in the right rooms: couture houses, Paris runways, French press, the social choreography of who sits where. De la Renta is also hinting at the immigrant’s calculus: you can master the craft and the business, but to be admitted into the canon, you still have to pass through the old capital. The quote works because it’s both a strategy memo and a critique of the system it accepts.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Renta, Oscar de la. (2026, February 17). If you want to establish an international presence, you can't do so from New York. You need the consecration of Paris. FixQuotes. https://fixquotes.com/quotes/if-you-want-to-establish-an-international-100515/
Chicago Style
Renta, Oscar de la. "If you want to establish an international presence, you can't do so from New York. You need the consecration of Paris." FixQuotes. February 17, 2026. https://fixquotes.com/quotes/if-you-want-to-establish-an-international-100515/.
MLA Style (9th ed.)
"If you want to establish an international presence, you can't do so from New York. You need the consecration of Paris." FixQuotes, 17 Feb. 2026, https://fixquotes.com/quotes/if-you-want-to-establish-an-international-100515/. Accessed 21 Feb. 2026.







