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Daily Inspiration Quote by Oscar de la Renta

"If you want to establish an international presence, you can't do so from New York. You need the consecration of Paris"

About this Quote

Paris isn’t a city here so much as a stamp of legitimacy, and Oscar de la Renta knew exactly how power circulates in fashion: through gates, not just markets. The line reads like practical advice, but it’s really a map of cultural hierarchy. New York can make you rich; Paris can make you “real.” That’s the subtext. He’s describing a world where taste is adjudicated by institutions, editors, ateliers, and a centuries-old myth of refinement that money alone can’t buy.

Coming from a designer who built a global career while working the American system, the remark has a sly, almost rueful clarity. It’s not anti-New York; it’s an admission that American fashion, especially in the late 20th century, was often treated as energetic, commercial, and slightly suspect next to Europe’s self-appointed aristocracy of style. “Consecration” is a pointed word choice: it frames Paris as a church and designers as seekers of blessing. That religious metaphor tells you what’s at stake - not sales, but sanctification.

The context is an era when fashion’s international “presence” depended on being seen in the right rooms: couture houses, Paris runways, French press, the social choreography of who sits where. De la Renta is also hinting at the immigrant’s calculus: you can master the craft and the business, but to be admitted into the canon, you still have to pass through the old capital. The quote works because it’s both a strategy memo and a critique of the system it accepts.

Quote Details

TopicMarketing
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Citation Formats

APA Style (7th ed.)
Renta, Oscar de la. (2026, February 17). If you want to establish an international presence, you can't do so from New York. You need the consecration of Paris. FixQuotes. https://fixquotes.com/quotes/if-you-want-to-establish-an-international-100515/

Chicago Style
Renta, Oscar de la. "If you want to establish an international presence, you can't do so from New York. You need the consecration of Paris." FixQuotes. February 17, 2026. https://fixquotes.com/quotes/if-you-want-to-establish-an-international-100515/.

MLA Style (9th ed.)
"If you want to establish an international presence, you can't do so from New York. You need the consecration of Paris." FixQuotes, 17 Feb. 2026, https://fixquotes.com/quotes/if-you-want-to-establish-an-international-100515/. Accessed 21 Feb. 2026.

More Quotes by Oscar Add to List
Establishing an International Presence: The Consecration of Paris
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About the Author

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Oscar de la Renta (July 22, 1932 - October 20, 2014) was a Designer from Dominican Republic.

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