"If you want to get across an idea, wrap it up in person"
About this Quote
Abstraction is the enemy of persuasion, and Bunche knew it from the one place where abstractions go to die: diplomacy. “If you want to get across an idea, wrap it up in person” is less a folksy tip than a field-tested tactic for moving policy through human stubbornness. The line treats “ideas” not as self-evident truths but as cargo that needs packaging, a delivery route, and above all a carrier people will recognize as real.
The intent is pragmatic: stop arguing doctrine and start telling a story with a face. In negotiations, “peace,” “security,” and “rights” can turn into chess pieces; attach them to an individual and they regain moral gravity. Bunche’s subtext is also a quiet indictment of technocratic language. Institutions love clean concepts because they’re scalable and deniable. People, by contrast, are messy, specific, and hard to ignore. Wrapping an idea “in person” is a way of smuggling urgency past the bureaucratic immune system.
Context sharpens the point. Bunche was a Black American diplomat navigating both global conflict and the racial politics of his own country, later winning the Nobel Peace Prize for mediating the 1949 Arab-Israeli armistice agreements. He would have seen, repeatedly, how power listens differently depending on who embodies the claim. The phrase hints at that asymmetry: personhood can be a megaphone, but it can also be contested terrain. In a world that debates principles endlessly, Bunche argues for the undeniable leverage of the human case.
The intent is pragmatic: stop arguing doctrine and start telling a story with a face. In negotiations, “peace,” “security,” and “rights” can turn into chess pieces; attach them to an individual and they regain moral gravity. Bunche’s subtext is also a quiet indictment of technocratic language. Institutions love clean concepts because they’re scalable and deniable. People, by contrast, are messy, specific, and hard to ignore. Wrapping an idea “in person” is a way of smuggling urgency past the bureaucratic immune system.
Context sharpens the point. Bunche was a Black American diplomat navigating both global conflict and the racial politics of his own country, later winning the Nobel Peace Prize for mediating the 1949 Arab-Israeli armistice agreements. He would have seen, repeatedly, how power listens differently depending on who embodies the claim. The phrase hints at that asymmetry: personhood can be a megaphone, but it can also be contested terrain. In a world that debates principles endlessly, Bunche argues for the undeniable leverage of the human case.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
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